Groups are great for organizing on a personal level and for smaller scale interaction around a cause or event. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.
Reasons to have a Facebook Fan Page: A Fan Page lets you grow as big as you want, send updates to an unlimited number of people, and keep the focus on the organization without revealing the administrator (unless you want to). If you have a business or a large organization and don’t have a Facebook Fan Page yet, you are
missing out on the free (and paid) advertising opportunity Facebook has to offer. Here are some reasons why you have to get that Facebook Fan Page up and running as soon as possible.
1. As soon as a person likes your Fan Page, he is immediately opting in to the regular updates you provide via your Fan Page. If you manage your Facebook Fan Page right, you will definitely build a following from people beyond those who have liked your Page in the first place. Why? Because every post, video, or link you share on your Page can be re-shared by them to their friends. In the process, you will be earning new fans from the
curious friends who sees their friend liking your posts. This is an excellent way for you to be in constant contact with future buyers.
2. A Facebook Fan Page is customizable so you have the freedom to personalize it according to your vision. Because you can directly communicate with everyone who has liked your page, it is now easier for you to interact with them through discussions, polls, etc. A highly interactive community allows you to build trust with your followers.
3. A Fan Page is FREE - If you already have a Facebook account, you can set up and maintain your own fan page. If you have $200-$400 to spend, then you can go here and hire a professional developer to design Fan Page Cover Image and relevant graphics for your Fan Page.
A new fan will land on your Timeline wall where you have the opportunity to promote your brand or service.
Below is a snapshot of my “Rick Stevens Adult Topics” Fan Page, which is just a fun Facebook tool (Page) for promoting my official website à Healthy Relationships.
Fast Indexing – One of the best reasons why you should have a Facebook fan page is the fact that these pages get indexed pretty fast by Google and the other search engines. A Facebook Fan Page gives you a dashboard were you can see all of your statistics - Similar to a website, you can monitor the visitors who have interacted with your fan page.. These statistics will be able to help you in planning future marketing campaigns, and analyzing past ones. Facebook also allows you to use their great demographics tools to place your paid ads .
These paid ads can be used to draw people to your Fan Page….from within Facebook. These paid ads
can be put together very easily within your “Facebook Paid Ads Dashboard” …and using specific keywords, allows laser sharp targeting to the particular user you want Facebook to show your ad to.
How to create your Facebook Fan Page
Click on the Facebook icon and Navigate to your homepage. Go to the search bar and type in “Pages”. Or you can just follow this link.
Then this screen will pop up:
Go to the top right hand corner and click on “+Create Page”
If you are setting up an online company (selling hand bags), then you would click “Company, Organization, or Institution”. Then follow the steps and continue to input the appropriate information.
Attract new Fans by posting as often as you can, with high quality content.
Upload a logo or photo with a web address at the bottom. Fill out your info page completely. Here you can have a clickable web address, company overview, mission, and products. You can give only what Facebook asks for or get creative and provide other information as well. For example, in your company overview, you can list links to pages on your website, your newsletter signup form, other social media, or whatever you want.
"Facebook Tips: FaceBook Fan Pages"
Reference : facebook101tipstricks.com