If you plan on using Ping.fm with third-party applications such as twhirl (see the next section), iGoogle, or Facebook, then you need to provide those applications with your Ping.fm application
1. Click Dashboard at the top of any Ping.fm page. The Your Dashboard page appears.
2. In the Services / Tools section, click Application Keys. The Application Keys page
appears.
3. Click the Desktop / Web Key value. Ping.fm automatically copies the key.
4. Open the third-party program, access the Ping.fm application, gadget, or whatever, and then paste the application key when prompted.
"Twitter Tips: Getting your Ping.fm application key"
Reference : wiley.com
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